PRESS RELEASE

FOR IMMEDIATE RELEASE:

Headline- Siesta Inc. Introduces Expandable and Affordable Bedroom Solutions (Boston).

(Boston, MA) November 22, 2004 - Siesta Inc. introduces an adjustable bed platform known as the "Better Bed". This product is designed to fit through the narrow staircases and tight hallways common to (Boston) real estate. Consumers can find the Better Bed in stores throughout the Boston area this coming year.

The Better Bed is made of wood and aluminum covered with an elastic cloth layer. This durable construction provides consumers with a long term alternative to traditional and split box springs. Additionally, the Better Bed is designed to fit mattress sizes twin through queen. Chuck Cuesta, one of seven Siesta Inc. founders commented, "We are very excited about the functionality and quality of our new bedroom answer."

The Pennsylvania manufacturer prides itself on superior construction. "Our department is really pleased with the excellence of materials used. As a parent, I feel safe putting this in my child's bedroom," says Steven Lyss, Engineering Director at Siesta Inc. manufacturing facility in Bristol, PA. This product is designed with long term benefits in mind. Consumers and parents will no longer have to purchase new platforms with every mattress for their rapidly growing children.

The Better Bed will be available in local furniture and mattress stores in the greater Boston area starting January 2005. Parents will soon be able to take advantage of Siesta Inc.'s bright motto: One Life, One Bed.

Siesta, Inc. is a team of seven students from the School of Management at Boston University. They were founded on the SM323 Core workload.

CONTACT INFORMATION:
Karenann Lettiere
Public Relations Department
1-800-4 SIESTA
http://www.siestasleep.com